Embedding a content inside websites is very common with the increasing web based applications like Youtube, Flickr, Pownce etc.
oEmbed is an embedding API which aims to standardize embedding interfaces of every application.
To clear, normally if you want to use API’s of Youtube and Flickr, they will be providing you different data structures of every query you make. With oEmbed, the structures of returned results (XML and JSON) are standard.
Providers who support oEmbed in their applications are currently:
- Flickr
- Viddler
- Qik
- Pownce
- Revision3
- Hulu
If you are embedding content from these providers, taking a look at oEmbed will definitely save your development time.
