E-mail marketing, when done professionally, has a serious return rate and measurable.
OpenEMM is a beautiful e-mail marketing (or newsletter management) application with business level capabilities. And best of all, it is open source.
Using this e-mail marketing tool, event and time triggered e-mails can be sent which is a great feature for smarter mailing lists.
Some other features of OpenEMM are:
- Set of pre-configured action forms and template
- Import and export workflows simplified by wizards
- Configuration of different users with different rights/roles
- Create mailing lists for groups of recipients
- Subscription to your mailing lists via confirmed opt-in, double opt-in or via e-mail
- Unsubscription with one click, optional with confirmation query and unsubscribe confirmation by e-mail
- Import and export wizards
- Separation of layout and content (like a content management system)
- Templates
- Detailed real-time statistics with graphical output
- Analysis of opening rate, click rate, unsubscriptions, bounces
- Comparison of multiple mailings based on key data
OpenEMM is mainly written in Java and Python and uses MySQL for storing data.
Requirements: MySQL 4.1.18+, Sun JDK 5+ and Python 2.3.4+
