Once, Flash was the standard to serve audio + video through web and a single format was enough to display them nicely.
Right now, HTML5 is the standard and browsers + devices expect different file formats.
Encoding.com, a professional encoding service, simplifies converting media from one type to another and it supports video, audio and images.
With the help of an API or web interface, we can send our encoding requests and get the converted files very quickly. We can even define where those files will be placed (like Amazon or Rackspace clouds).
There is no need to know which formats are required for a specific job. There are presets for popular use cases (for mobile, HTML5 browsers, Flash, etc.) and Encoding.com can handle the rest.
The service is also capable of editing the media like adding watermarks, split screen, picture-in-picture, resizing or cropping them.
Encoding.com also integrates tightly with their “universal video URL” service Vid.ly which simplifies things even more for some uses.
This is a very handy service for “any size usage” whether there is a batch or single job to be processed and there are plans for all, including a free plan.
P.S. This post is a sponsored review.