Open Web Analytics is an open source framework that developers can use to integrate web analytics into any application.

It is built with PHP & besides the standalone usage, it has built-in support for WordPress, Gallery & MediaWiki.

Open Web Analytics

OWA comes with 2 APIs:

  • PHP: which makes it easier to integrate into any PHP application
  • JavaScript: for usage in non PHP pages/websites

It has powerful tracking/reporting features like heat maps, multiple websites, Google Maps integration, RSS/Atom subscription tracking &standard ones like:

  • page views, visits, and unique visitors over time
  • unique, new, repeat visitors over time
  • Click-streams – view the actual click-stream of each visitor
  • Click Tracking – Track where exactly on a web page users are clicking and view clicks by browser type
  • Click Heat Maps – view a heat map of where users are clicking on your web pages
  • Visitor Aging – understand the age of your repeat visitors.
  • Canned and Custom Time Periods – generate reports using pre-defined reporting periods or custom date ranges
  • Refering Page Analysis – View the title, anchor text, and surrounding text of inbound links from refering web pages
  • View visits by user agent
  • Track entry and exit pages
  • Track pages by custom page type

The frameworks uses other open source resources like Open Flash Chart or PHP Mailer & requires PHP 4.2.2+ with GD enabled to run. 

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