E-mail marketing, when done professionally, has a serious return rate and measurable.

OpenEMM is a beautiful e-mail marketing (or newsletter management) application with business level capabilities. And best of all, it is open source.

Using this e-mail marketing tool, event and time triggered e-mails can be sent which is a great feature for smarter mailing lists.

Some other features of OpenEMM are:

• Set of pre-configured action forms and template
• Import and export workflows simplified by wizards
• Configuration of different users with different rights/roles
• Create mailing lists for groups of recipients
• Subscription to your mailing lists via confirmed opt-in, double opt-in or via e-mail
• Unsubscription with one click, optional with confirmation query and unsubscribe confirmation by e-mail
• Import and export wizards
• Separation of layout and content (like a content management system)
• Templates
• Detailed real-time statistics with graphical output
• Analysis of opening rate, click rate, unsubscriptions, bounces
• Comparison of multiple mailings based on key data

OpenEMM is mainly written in Java and Python and uses MySQL for storing data.

Sending newsletters to 1000’s of users, tracking clicks, unsubscribe links, risk of sending e-mails twice? Yes, these are some concerns of newsletter management.

phplist, an open source PHP - MySQL based newsletter management application makes sending newsletters easy, professional and managable.

Some powerful features of phplist:

• No duplicate messages. No ‘forgotten’ messages.
• View and click tracking
• Templating and multiple subscribe pages
• Dynamic subscriber columns
• User specific content like "name, e-mail"
• Lists
• RSS subscription
• Scheduling
• CVS import and export
• Bounce detection and cleaning
• Auto PDF messages
• Attachments
• Throttling to prevent server overload

This open source newsletter manager can also be integrated with the current subscriber base with the built-in import feature or some coding for syncronazing databases.