In order to understand how your website is being consumed and to improve it, analyzing how users browse the website and which paths they follow is so important.

Although popular analytics apps like Google Analytics provide this information, Flow differentiates itself by focusing only to the visualization of paths, displaying real-time data and offering all of this with a slick, impressive and intuitive interface.

Mixpanel Flow

Rather than a chart, it displays a diagram of the actual paths people take when they browse your site and you can easily drill-down by clicking each item.

Also, it presents the number of people leaving from each page which is a great feedback to find out if those pages require improvements or not.

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